Cookie Policy
Cookie Notice
About cookies and similar technologies
Cookies are small data files that allow a website or a mobile app to collect and store a range of data on your desktop computer, laptop or mobile device. Cookies help us to provide important features and functionality on our websites and mobile apps, and we use them to improve your customer experience. With our permission, cookies may be placed on our websites and mobile apps by other organizations. For example, we use cookies to do the following:
To improve the way our websites and mobile apps work
Cookies allow us to assess and improve the way our websites and mobile apps work so that we can personalize your experience and allow you to use many of their useful features. For example, cookies help us to keep track of what you are booking as you move through each stage of the booking process; they help us to remember your preferences such as recent searches or shortlisted holidays, and the contents of your online shopping basket.
To improve the performance of our websites and mobile apps
Cookies can help us to understand how our websites and mobile apps are being used, for example, by telling us if you get an error messages as you browse, to test different designs of our website and mobile app pages. Website analytics, including Google Analytics, provides information about the number of visitors to our website and mobile apps, which parts of our website and mobile apps are most popular and if there are any trends such as one specific page being viewed mostly by people in a particular country. These cookies help us to improve your experience.
To deliver relevant online advertising
We use cookies to help us deliver online advertising that we believe is most relevant to you on our websites, mobile apps and other organizations’ websites. For example, these cookies help us to suggest flights from your nearest airport, holidays in destinations you have shown interest in or products you might like. These cookies may collect data about your online behavior, such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket. This means that you may see our adverts on our websites, mobile apps and on other organizations’ websites. You may also see adverts for other organizations on our websites and mobile apps. To help us to deliver online advertising that is relevant to you, we may also combine data we collect through cookies in the browser of your devices with other data that we have collected.
To measure the effectiveness of our marketing communications, including online advertising
Cookies can tell us if you have seen a specific advert, and how long it has been since you have seen it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert so it does not become too repetitive. We also use cookies to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent you.
Online Marketing
We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as "Content") based on the potential interests of users and the measurement of their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedure in which the relevant user information for the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners and technical information such as the browser used, computer system used and information on usage times. If users have consented to the collection of their sideline data, these can also be processed.
The IP addresses of the users are also stored. However, we use provided IP masking procedures (i.e. pseudonymization by shortening the IP address) to ensure the protection of the user's by using a pseudonym. In general, within the framework of the online marketing process, no clear user data (such as e-mail addresses or names) is secured, but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in the cookies or similar memorizing procedures. These cookies can later, generally also on other websites that use the same online marketing technology, be read and analyzed for purposes of content display, as well as supplemented with other data and stored on the server of the online marketing technology provider.
Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing technology we use and the network links the profiles of the users in the aforementioned data. Please note that users may enter into additional agreements with the social network providers or other service providers, e.g. by consenting as part of a registration process.
As a matter of principle, we only gain access to summarized information about the performance of our advertisements. However, within the framework of so-called conversion measurement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used alone for the performance analysis of our marketing activities.
Unless otherwise stated, we kindly ask you to consider that cookies used will be stored for a period of two years.
Information on legal basis:
If we ask users for their consent (e.g. in the context of a so-called "cookie banner consent"), the legal basis for processing data for online marketing purposes is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online services. In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
Google Analytics Audiences:
We use Google Analytics to display ads placed by Google and its partners only to users who have shown an interest in our online services or who have specific characteristics (e.g. interests in specific topics or products determined on the basis of the websites visited) that we transmit to Google (so-called "Remarketing Audiences" or "Google Analytics Audiences"). With the help of remarketing audiences, we also want to ensure that our ads match the potential interest of users.
Processed data types:
Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses) and Location data (Data that indicates the location of the end device of an end user).
Data subjects:
Users (e.g. website visitors, users of online services), Prospective customers, Customers, Employees (e.g. Employees, job applicants), Communication partner (Recipients of e-mails, letters, etc.).
Purposes of Processing:
Targeting (e.g. profiling based on interests and behavior, use of cookies), Remarketing, Conversion Tracking, Interest-based and behavioral marketing, Profiling (Creating user profiles), Conversion tracking (Measurement of the effectiveness of marketing activities), Web Analytics (e.g. access statistics, recognition of returning visitors), Cross-Device Tracking (Device-independent processing of user data for marketing purposes), Custom Audiences (Selection of relevant target groups for marketing purposes or other output of content).
Security measures:
IP Masking (Pseudonymization of the IP address).
Legal Basis:
Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR). Opt-Out: We refer to the privacy policies of the respective service providers and the possibilities for objection (so-called "opt-out"). If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered collectively for each area:
a) Europe: www.youronlinechoices.eu.
b) Canada: www.youradchoices.ca/choices.
c) USA: www.aboutads.info/choices.
d) Cross-regional: https://optout.aboutads.info
Services and service providers being used by us
Google Tag Manager
Google Tag Manager is a web tag management solution that allows us to manage website tags through a single interface (including Google Analytics and other Google marketing services in our online services). The Tag Manager itself (which implements the tags) does not process any personal user data. With regard to the processing of users' personal data, reference is made to the information below regarding Google services.
Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;
Website: marketingplatform.google.com
Privacy Policy: policies.google.com/privacy
Privacy Shield (Safeguarding the level of data protection when processing data in the USA): www.privacyshield.gov/participant
Google Analytics
Website analytics, such as Google Analytics, help us to understand how visitors use our website. We can view a number of reports about how visitors interact with our website. This helps us to constantly improve our website visit in the interest of our visitors. Website analytics use so-called first-party cookies to track visitor interactions. In our case they are used to collect information about how visitors use our website. We then use the information to create reports that help us to improve our website.
For example, Google Analytics collects information anonymously. It reports on website trends without identifying individual visitors. You can turn off Google Analytics without affecting how you visit our website. For more information about disabling tracking by Google Analytics on all the websites you use, visit Google. (Link: tools.google.com/dlpage/gaoptout)
Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;
Website: marketingplatform.google.com/intl/en/about/analytics/;
Privacy Policy: policies.google.com/privacy
Privacy Shield (Safeguarding the level of data protection when processing data in the USA): www.privacyshield.gov/participant
Opt-Out: Opt-Out-Plugin: tools.google.com/dlpage/gaoptout
Settings for the Display of Advertisements: adssettings.google.com/authenticated
Google Signals
Additional marketing options that apply only to users who have enabled personalized ads on Google (https://support.google.com/ads/answer/2662856) and include device-based and cross-device data processing.
Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;
Website: support.google.com/analytics/answer/7532985; Privacy Policy: policies.google.com/privacy
Privacy Shield (Safeguarding the level of data protection when processing data in the USA): www.privacyshield.gov/participant
Opt-Out: Opt-Out-Plugin: tools.google.com/dlpage/gaoptout
Settings for the Display of Advertisements: adssettings.google.com/authenticated
Google Ads and Conversion Tracking
We use the “Google Ads" online marketing method to place ads on the Google advertising network (e.g., in search results, videos, websites, etc.) so that they are displayed to users who have an alleged interest in the ads. We also measure the conversion of the ads. However, we only know the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we ourselves do not receive any information that can be used to identify users.
Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Website: marketingplatform.google.com
Privacy Policy: policies.google.com/privacy
Privacy Shield (Safeguarding the level of data protection when processing data in the USA): www.privacyshield.gov/participant
Microsoft Advertising (formerly Bing Ads)
We use Microsoft Advertising to serve ads to Bing and other Microsoft advertising partners so that they are displayed to users who have a presumed interest in the ads. We also measure the conversion of the ads. However, we only learn the total number of anonymous users who clicked on our ads and were redirected to a page with a conversion tracking tag. We do not receive any information that can be used to identify users.
Service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA;
Website: about.ads.microsoft.com
Privacy Policy: privacy.microsoft.com/privacystatement
Privacy Shield (Safeguarding the level of data protection when processing data in the USA): privacyshield.gov
Opt-Out: choice.microsoft.com/opt-out
Google Ad Manager
We use the "Google Marketing Platform" (and services like "Google Ad Manager") to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). The Google Marketing Platform" is characterised by the fact that ads are displayed in real time according to the presumed interests of the users. This allows us to display ads for and within our online services in a more targeted manner in order to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products in which he is interested on other online offers, this is referred to as "remarketing".
Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;
Website: marketingplatform.google.com
Privacy Policy: policies.google.com/privacy
Privacy Shield (Safeguarding the level of data protection when processing data in the USA): www.privacyshield.gov/participant
Google DoubleClick
We also use Google products to analyze data from Google's DoubleClick services for statistical purposes. Thus, in order to improve our offers, we can analyze what happens after a user clicks on our ad, e.g. whether the user bought our product or accessed the ad from a cell phone. Furthermore, you will receive interest-based advertising by means of these services. If you do not wish to receive this, you can disable it via Google's Ads Preferences Manager: www.google.com/settings/ads/onweb/.
DoubleClick sets a cookie on your computer to record your surfing behavior on various websites (tracking) and to play out interest-based advertising. If you wish to permanently disable this, you can download a plug-in to disable the DoubleClick cookie.
Maestra / Mindbox
Maestra is a omnichannel marketing hub for the whole customer journey in connection with online advertising and to orchestrate Omnichannel campaign the most efficient way. For this purpose, Maestra and Mindbox operate a database designed to improve the quality of online marketing , loyalty programs, our website offers and personalized targeted ads significantly so that advertisers can show you adverts tailored to your interests.
Purpose of data use:
For the performance of the services of Maestra, Maestra/Mindbox can use the data to recognise you with a cookie and show you adverts and content based on your probable characteristics and interests. By means of statistical extrapolation, Maestra uses the data to form specialized offers designed to your needs and to to personalise and improve our websites, applications and promotional messages including e-mails.
Privacy Policy and other legal documents: maestra.io
Detailed Cookie Policy US: https://maestra.io/documents/cookie-policy/
Detailed Cookie Policy EEA: https://maestra.io/documents/eu/cookie-policy/
Facebook-Pixel
On the one hand, the Facebook pixel enables Facebook to determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel in order to display the Facebook Ads placed by us only to those users on Facebook and within the services of partners cooperating with Facebook (so-called "Audience Network" www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who exhibit certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of the users and are not annoying. The Facebook Pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion measurement").
Service provider: www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA
Website: www.facebook.com;
Privacy Policy: www.facebook.com/about/privacy;
Privacy Shield (Safeguarding the level of data protection when processing data in the USA): www.privacyshield.gov/participant; Opt-Out: www.facebook.com/settings
Processed data types:
Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses), Location data (Data that indicates the location of the end device of an end user).
Data subjects:
Users (e.g. website visitors, users of online services), Prospective customers, Customers, Employees (e.g. Employees, job applicants), Communication partner (Recipients of e-mails, letters, etc.).
Purposes of Processing:
Targeting (e.g. profiling based on interests and behaviour, use of cookies), Remarketing, Conversion Tracking, Interest-based and behavioral marketing, Profiling (Creating user profiles), Conversion tracking (Measurement of the effectiveness of marketing activities), Web Analytics (e.g. access statistics, recognition of returning visitors), Cross-Device Tracking (Device-independent processing of user data for marketing purposes), Custom Audiences (Selection of relevant target groups for marketing purposes or other output of content).
Security measures:
IP Masking (Pseudonymization of the IP address).
Legal Basis:
Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR). Opt-Out: We refer to the privacy policies of the respective service providers and the possibilities for objection (so-called "opt-out"). If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered collectively for each area:
a) Europe: www.youronlinechoices.eu.
b) Canada: www.youradchoices.ca/choices.
c) USA: www.aboutads.info/choices.
d) Cross-regional: https://optout.aboutads.info
Otalio PMS
Otalio is a cruise management system that connects the shore based reservation system and Finance with the onboard systems on our ships. Your booking data and payment status will be transferred to the individual cruise ship you are sailing on to provide you with optimized service also onboard.
Service provider: Otalio GmbH , Mattentwiete 6, Hamburg, Germany
Privacy Policy: https://www.otalio.com/Privacy%20Policy/
Loopon
We use Loopon to create the best possible feedback from our guest side to anlayze where we could improve our services even to better. This Guest survey Is the all-in-one guest experience platform for cruise ships to improve customer satisfaction and drive loyalty at all stages of the guest journey.
Service Provider: Loopon AB, Gamletullsgatan 12,SE-302 27 Halmstad, Sweden.
Privacy Policy and Cookie Notice: https://www.loopon.com/en/privacy-policy
Your choices when it comes to cookies
Change your cookie settings at Swan Hellenic Cruises:
You can use your browser settings to accept or reject new cookies and to delete existing cookies. You can also set your browser to notify you each time new cookies are placed on your computer or other device. You can find more detailed information about how you can manage cookies at the All About Cookies and Your Online Choices websites.
If you choose to disable some or all cookies, you may not be able to make full use of our websites or mobile apps. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in.
Where we display personalised adverts on other organisations’ websites, the AdChoices icon will usually be displayed. Clicking on this icon will provide you with specific guidance on how to control your online advertising preferences. More information is available on the Youradchoices.com website.Changes to our Cookie Notice
This Notice replaces all previous versions. We may change the Notice at any time so please check it regularly on our website(s) for any updates. If the changes are significant, we will provide a prominent notice on our website(s) including, if we believe it is appropriate, electronic notification of Cookie Notice changes.
Last update: Jan 2024
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